Marketing

Betway Group Is Hiring Promotions Marketers

Betway Group Invites Applications for Promotions Marketers – Start Your Career in the Online Gaming World!

Betway Group, a leader in online gaming and technology, is seeking passionate Promotions Marketers to join their dynamic team. If you’re eager to dive into the exciting world of online casinos and help shape the future of customer retention and marketing strategies, this opportunity is perfect for you!

Apply now to make an impact and drive innovation in the South African market. The closing date for applications is fast approaching, so don’t miss your chance!

Job Overview:

As a Promotions Marketer, you’ll be responsible for creating, developing, and implementing retention marketing activities aimed at increasing customer engagement, activity, and revenue. Your focus will be on the customer journey, ensuring that casino bettors receive ongoing value and that their experience with Betway is always engaging and rewarding. You will play a key role in growing the South African market by delivering innovative and competitive promotional campaigns.

What You’ll Do:

Retention Strategy: Develop and execute retention campaigns to ensure Betway stays competitive, relevant, and customer-focused.

Market Analysis: Continuously analyse competitor strategies to create exciting, localised campaigns that resonate with Betway’s customer base.

Customer Personalisation: Develop tailored promotions for different customer segments, making sure each player feels valued and engaged.

Lifecycle Calendar: Take full responsibility for maintaining a dynamic lifecycle calendar to drive retention through engaging, localised offers.

Result Analysis: Measure the effectiveness of your campaigns, reporting on results, outcomes, and lessons learned to improve future strategies.

Cross-Functional Support: Assist the Customer Experience (CX) Team Lead in analysing customer behaviour, adapting communications, and testing new approaches to enhance conversion and retention rates.

Skills & Experience You’ll Need:

Marketing Degree or equivalent experience.
3+ Years of Experience: You should have at least three years of marketing experience, preferably within the betting or online casino industry.
Strong Analytical Skills: You should be able to analyse market trends and use data to develop strategic marketing plans.
Project Management: Strong project management skills are essential, as you’ll be handling multiple campaigns at once.

Attention to Detail: Excellent presentation skills and a keen eye for detail.
Commercial Acumen: Strategic mindset with proven experience driving commercial success.
Interpersonal Skills: Ability to work well with a diverse team and negotiate across different departments.
Tech-Savvy: Highly computer literate and open to new technologies that improve processes and customer experiences.
Adaptability: Ability to work under pressure and meet deadlines while staying flexible to change.

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Why Work for Betway Group?

Betway Group is at the forefront of the online gaming industry, offering employees a chance to be part of a forward-thinking and innovative company. As a Promotions Marketer, you’ll have the opportunity to work in a fast-paced, exciting environment where creativity and new ideas are always encouraged.

Important Information:

Application Process: Shortlisted candidates will need to complete an assessment. Please note that this role requires trust and honesty as it involves access to customers’ financial information. As such, a criminal and credit check will be performed.

Talent Management: This position is part of Betway Group’s Talent Development Programme, and relevance to this programme will be considered during the recruitment process.

Confidential Checks: Qualification verifications will be done as part of the

hiring process to ensure candidates meet the requirements for this role. These checks will be conducted confidentially and are necessary to verify the information you provide in your application.

How to Apply:

If you have the drive to make a difference in the online gaming world, this is your chance! Betway Group is looking for creative thinkers with a passion for marketing, technology, and customer experience. Submit your application and required documentation now to be considered for the Promotions Marketer position. If you don’t hear from us within two weeks, please consider your application unsuccessful.