Shoprite Liquor invites suitably qualified applicants to apply for their Liquor Store Manager Vacancies. The closing date for applications is 27 January 2026.
If you have experience in retail, enjoy leading a team, and want a permanent role with real responsibility, this opportunity could be exactly what you are looking for. Shoprite Liquor is searching for capable and driven individuals who can manage a liquor store successfully, grow sales, and ensure customers always receive great service. This role is suited to someone who understands retail operations and is ready to take charge of a store environment.
This is not just a title. It is a hands-on management position where your decisions affect sales, staff performance, stock control, and customer satisfaction every single day.
The Liquor Store Manager is responsible for maximising sustainable sales in the liquor store. This is done by managing staff effectively, making sure stock is always available, reducing losses, and creating a store experience that keeps customers coming back.
Your role is to balance people, products, and performance while ensuring the store operates according to company policies and South African liquor laws.
One of your most important responsibilities is managing the liquor shop staff. This includes scheduling shifts, monitoring performance, and making sure employees understand their duties. A well-managed team works more efficiently and provides better service to customers.
You will also handle basic HR administration, such as attendance, performance discussions, and ensuring staff follow workplace rules and standards.
As a manager, your attitude sets the tone for the store. By leading with fairness, consistency, and professionalism, you help create a positive working environment where staff feel supported and motivated to perform well.
You are responsible for meeting and exceeding sales targets. This includes planning promotions, encouraging add-on sales, and ensuring that high-demand products are always available on the shelves.
Understanding customer buying habits and using that knowledge to improve sales is a key part of this role.
Retail profitability is a major focus. You will be responsible for managing budgets, controlling costs, and ensuring the store operates efficiently. This includes monitoring expenses, reducing unnecessary spending, and making sure the store remains profitable.
A liquor store can only make sales if products are available. You will manage stock levels, work with supply chain processes, and ensure that shelves are properly stocked at all times.
Good stock management also helps reduce customer complaints and missed sales opportunities.
Shrinkage and wastage can seriously affect profits. You will be accountable for minimising both accountable losses, such as expired or damaged stock, and unaccountable losses, such as theft.
Strong controls, staff discipline, and regular checks help protect store assets.
Merchandising plays a big role in attracting customers. You will ensure that products are displayed correctly, shelves are neatly packed, and promotions are clearly visible. Knowing the basics of shelf packing and product placement helps improve sales.
Customers expect a clean, safe, and welcoming store. You are responsible for making sure customer service standards are met every day. This includes handling complaints professionally and ensuring staff treat customers with respect.
The store must comply with health, safety, and insurance requirements. Good housekeeping, clear safety procedures, and proper risk management protect both customers and staff.
A Liquor Store Manager must have knowledge of the National Liquor Act of 2003. This includes understanding age restrictions, trading rules, and responsible alcohol sales.
Enforcing safety standards and legal requirements is a non-negotiable part of this role.
These requirements ensure that you can handle reporting, communication, and operational responsibilities.
Applicants must have experience in sales management and retail profitability. Experience working in a liquor store or similar retail environment is a strong advantage.
You should understand liquor products such as beer, wine, whisky, brandy, and other spirits. Knowing product ranges helps you guide customers and plan stock correctly.
Computer literacy is important for sales reporting, stock control, and daily store management tasks. Accurate branch sales reporting helps management track performance and make decisions.
Strong interpersonal and communication skills are essential. You will deal with staff, customers, suppliers, and management, so clear communication helps prevent problems and keeps operations smooth.
This is a permanent position, offering job security and long-term career potential within a respected retail group.
This role allows you to grow as a retail leader. Managing a liquor store builds strong skills in leadership, finance, operations, and customer service.
Shoprite Liquor is part of one of South Africa’s most established retail groups. Having this experience on your CV can open doors to future opportunities in retail management.
Make sure your CV clearly highlights your retail management experience, liquor product knowledge, and leadership skills. When applying online, look for the option that clearly says Apply for Shoprite Liquor Store Manager Vacancies and follow all instructions carefully.
If you have retail management experience, understand liquor store operations, and are ready to take responsibility for sales, staff, and store performance, this Liquor Store Manager role at Shoprite Liquor could be the next step in your career.
Apply before the closing date and give yourself the chance to lead, grow, and succeed in a fast-moving retail environment.
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