TFG Sneaker Factory Is Hiring Sales Associates

TFG invites suitably qualified applicants to apply for the Sales Associate (120hr) – Sneaker Factory Vacancy. This full-time retail opportunity is aimed at energetic and confident people who enjoy fashion, sneakers, sales and working with customers. If you have Grade 12 and can deliver excellent customer service while working towards sales targets, this could be an opportunity worth exploring. The closing date for applications is 03 September 2026 at 12:00 PM.

Sales Associate (120hr) at Sneaker Factory

Do you enjoy sneakers, fashion and keeping up with the latest styles? Do you feel comfortable speaking to customers and helping them find products that match their style?

If your answer is yes, the Sneaker Factory Sales Associate position could be a good fit.

Sneaker Factory is part of TFG, a large retail group with a portfolio of 34 speciality lifestyle and apparel brands. The role is designed for someone who can bring energy to the store, connect with customers and help the team achieve its sales goals.

The successful candidate will act as an ambassador for the brand and help create a positive shopping experience. You will work with customers, sell a wide range of products and help keep the store stocked and ready for shoppers.

This is a fast-paced retail environment, so you should be comfortable handling different tasks while remaining focused on customers and sales.

What Will a Sneaker Factory Sales Associate Do?

The Sales Associate will have several responsibilities on the shop floor.

Your main duties will include:

• Representing the Sneaker Factory brand in a professional and positive way.
• Providing customers with an excellent shopping experience.
• Understanding customer needs and helping them find suitable solutions.
• Going beyond customer expectations whenever possible.
• Keeping track of your sales performance against targets.
• Selling a diverse range of products.
• Keeping up to date with the latest fashion and décor trends.
• Looking for opportunities to make new sales.
• Helping customers choose products that match their needs and personal style.
• Assisting with stock replenishment.
• Making sure the store has enough products available for customers.
• Supporting the team in keeping the store ready for shoppers.

Your role will involve much more than simply standing behind a till. You will spend time interacting with customers, understanding what they want and helping them make purchasing decisions.

Customer Service Comes First

A major part of being a Sales Associate is making customers feel welcome and valued.

Customers may visit the store knowing exactly which sneakers or clothing items they want. Others may need help deciding what to buy.

You should be able to ask questions, listen to customers and recommend products based on what they are looking for.

Strong customer service can also help build customer loyalty. When customers have a good experience, they are more likely to return to the store.

Sales Skills Are Important

Sneaker Factory is looking for people with a strong selling instinct.

You should be comfortable talking about products, explaining their benefits and identifying opportunities for additional sales.

The position also involves working towards targets. This means you should be motivated by goals and willing to put in the effort needed to achieve them.

If you enjoy competition, fashion and the excitement of making a sale, the role may suit your personality.

Qualification Required

The main qualification listed for the position is:

• Grade 12 (Matric).

Applicants should make sure their CV clearly includes their Matric qualification and any relevant work experience or skills.

Skills and Qualities Needed

Sneaker Factory is looking for high-energy and confident team members.

The important skills and qualities include:

• A genuine passion for working with people.
• A target-driven attitude.
• A strong focus on customer experience.
• Good verbal and written communication skills.
• The ability to multitask in a fast-paced environment.
• The ability to work independently.
• The confidence to take initiative.
• Strong attention to detail.
• The ability to build customer loyalty.
• Good customer service skills.
• The ability to handle customer challenges.
• Negotiation and selling skills.

Having a good sense of style and a creative eye can also be helpful because Sneaker Factory focuses heavily on fashion and footwear.

What Behaviours Are Expected?

The company also highlights several behaviours that successful candidates should demonstrate.

Following Standards

You should follow company standards and make sure your work meets the required quality and compliance levels.

Continual Improvement

Employees should be willing to learn and look for ways to improve how they work.

Decision Making

You may face different customer situations during your shift. Being able to understand a situation and make sensible decisions quickly is important.

Drive and Perseverance

Retail can be challenging, particularly when working towards sales targets. You should remain motivated and continue working towards your goals.

Meeting Customer Expectations

Providing excellent service should always be a priority. Customers should receive helpful and professional assistance.

Planning and Organisation

You may have several tasks to handle during a shift. Being organised can help you manage your responsibilities effectively.

Relating and Networking

Building positive relationships with customers and colleagues is an important part of working in retail.

About TFG

Sneaker Factory is part of TFG, an internationally diversified retail group with 34 speciality lifestyle and apparel brands.

TFG says its people are its greatest asset and aims to create remarkable shopping experiences for customers.

The group also describes itself as a business where employees can develop their careers and explore opportunities across different brands.

This means a retail position can give employees an opportunity to develop useful skills such as sales, customer service, communication, teamwork and product knowledge.

About Sneaker Factory

Sneaker Factory offers international brands as well as locally made products at competitive prices.

The store provides fashion and footwear options for men, women and children. It focuses on giving customers access to the latest styles and good deals.

For someone who loves sneakers and fashion, working in this environment can provide a chance to be around products and trends that interest them while building valuable retail experience.

Employment Equity

Preference will be given, but not limited to, candidates from designated groups in terms of the Employment Equity Act.

Applicants who meet the requirements are encouraged to apply.

Sneaker Factory Sales Associate Job Details

Company: TFG – Sneaker Factory
Position: Sales Associate (120hr)
Job Identification: 14545
Job Type: Full-time
Qualification: Grade 12 (Matric)
Industry: Retail / Fashion / Footwear
Posting Date: 31 August 2026
Closing Date: 03 September 2026 at 12:00 PM

Apply for the Sneaker Factory Sales Associate Vacancy

If you have Grade 12, enjoy fashion and sneakers, and have the confidence to work with customers and achieve sales targets, this opportunity could be worth considering.

Before applying, make sure your CV is up to date and clearly shows your qualification, previous experience and relevant skills. Highlight your customer service, sales, communication and teamwork abilities.

Remember that the application deadline is 03 September 2026 at 12:00 PM. Interested applicants should submit their applications before the closing date.

This could be your opportunity to take your first or next step in retail while working with a brand focused on sneakers, fashion and great deals.