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Totalsports Sales Associate (40hr) Vacancies

An energetic retail store environment with a diverse team of smiling employees assisting happy customers. Bright sports apparel and modern store design with a vibrant, motivational atmosphere. A dynamic sales associate actively engaging with customers, showcasing trendy sports gear.

Totalsports invites suitably qualified applicants to apply for their Sales Associate (40hr) Vacancies (Multiple Posts). The closing date for applications is 12 February 2026. This is an exciting opportunity for energetic, people-focused individuals who love sport, fashion, and helping customers find the right products.

If you enjoy working with people, thrive in a fast-paced store environment, and want to grow within a well-known retail group, this role could be exactly what you are looking for.

Why a Sales Associate Role at Totalsports Is a Big Opportunity

Working as a Sales Associate at Totalsports is not just about selling items. It is about being part of a brand that inspires people to live active, healthy lives. Totalsports is known as the Home of Sport, and every team member plays a role in creating an exciting shopping experience for customers.

This job is ideal for someone who enjoys talking to people, meeting targets, and learning about sportswear, footwear, and fitness trends. It also offers long-term growth opportunities within the TFG group.

Main Purpose of the Sales Associate Position

The main purpose of this role is to deliver excellent customer service while driving sales and building long-term customer relationships. As a Sales Associate, you will represent the Totalsports brand on the shop floor and make sure every customer feels welcome, supported, and confident in their purchase.

You will also help the store meet sales targets and ensure that the store is always well-stocked, organised, and ready for customers.

What You Will Be Doing Every Day

As a Sales Associate (40hr), your daily tasks will focus on customers, products, and store performance. Your responsibilities may include:

Acting as a brand ambassador and creating a positive customer experience
Helping customers find the best products that suit their needs
Exceeding customer expectations through friendly and knowledgeable service
Actively tracking your sales performance against store targets
Selling a wide range of sportswear, footwear, and accessories
Keeping up to date with the latest fashion, décor, and sport trends
Looking for opportunities to increase sales and recommend additional products
Assisting with stock replenishment to keep shelves full and attractive
Making sure the store is clean, organised, and customer-ready at all times

This role requires energy, focus, and a positive attitude, especially during busy shopping periods.

Minimum Qualifications and Experience Required

To be considered for this position, applicants must meet the following minimum requirement:

Grade 12 (Matric)

Previous retail experience is helpful but not always essential. What matters most is your attitude, willingness to learn, and passion for people and sport.

Skills That Will Help You Succeed in This Role

Totalsports is looking for candidates who have strong people skills and a sales-driven mindset. The following skills are important for success in this position:

A genuine passion for working with people
Strong customer service skills
Target-driven and performance-focused attitude
Good verbal and written communication skills
Ability to multi-task in a fast-paced retail environment
Ability to work independently when needed
Confidence to take initiative and make decisions
High attention to detail
Ability to build customer loyalty and trust
Problem-solving skills when dealing with customer challenges
Basic negotiation and selling skills

These skills help ensure that customers enjoy their shopping experience and return to the store again.

Behaviour and Work Ethic Expected

In addition to skills, Totalsports values certain behaviours that help maintain high standards across all stores. Successful candidates are expected to demonstrate the following:

Adhering to standards by delivering quality work and following company rules
Continual improvement by looking for ways to do things better
Good decision-making skills in day-to-day situations
Strong drive and perseverance when working towards targets
Consistently meeting and exceeding customer expectations
Good planning and organisational skills
Ability to build relationships and network with customers and colleagues

These behaviours help create a professional and motivating store environment.

About Totalsports and the TFG Group

Totalsports is part of the TFG group, one of the largest and most respected retail groups in South Africa and beyond. TFG owns a diverse portfolio of 34 speciality lifestyle and apparel brands.

The company believes that its people are its greatest strength. Totalsports is more than just a workplace. It is a place where you can learn, grow, and build a long-term career. Employees are encouraged to develop their skills and explore opportunities across different brands within the group.

TFG is a purpose-led business that aims to create remarkable shopping experiences across online and in-store platforms.

About the Totalsports Team Culture

At Totalsports, the team lives and breathes performance. The brand focuses on inspiring customers, being authentic, motivating others, and constantly innovating.

The ideal candidate is someone who enjoys sport, fitness, and an active lifestyle. You should also be someone who motivates others, works well in a team, and contributes positively to store performance.

Totalsports aims to make sport and fitness accessible to everyone, and every team member plays a role in achieving this goal.

Employment Equity and Fair Selection

Preference will be given, but not limited to, candidates from designated groups in line with the Employment Equity Act. Totalsports is committed to fair hiring practices and equal opportunities for all applicants.

Job Details You Should Know

Job Title: Sales Associate (40hr)
Job Schedule: Full-time
Posting Date: 07 February 2026
Closing Date: 12 February 2026

Why You Should Apply Before the Closing Date

This Sales Associate role at Totalsports is ideal for individuals who want to gain valuable retail experience while working for a respected brand. It offers a supportive team environment, skill development, and the chance to grow within the TFG group.

If you enjoy working with people, love sport and fitness, and want a job where no two days are the same, this opportunity is worth applying for before the closing date.

Apply Now